Entrevista amb Heike Barlag, coordinadora del projecte europeu Green eMotion

1) What does the Green eMotion project do? And what is its purpose?

The Green eMotion project is part of the European Green Cars Initiative (EGCI) that was launched within the context of the European Recovery Plan. It supports the achievement of the EU’s ambitious climate goals, such as the reduction of CO2 emissions in the transport sector. The main goal of Green eMotion is the preparation of the European mass market for electromobility. Major steps on this way are:

  • Build upon the work of existing projects and other EV initiatives to provide Europe-wide interoperability for EV drivers.
  • Connect wide parts of Europe to enable free access to the electromobility market for users and service providers by implementation of a marketplace.
  • Work on standards to allow a convenient user experience when using electric cars. Especially the ICT interfaces and identifiers for identification of EV driver, electric vehicle and equipment are the focus topics.
  • Prepare policy guidelines about the success factors and barriers for the further development of electromobility especially in cities
  • Investigate emerging Business Modelsfor electromobility: Cost benefit analysis evaluates potential business opportunities in electromobility

2) What are the recent advances achieved by the project?

Green eMotion is the leading EU funded electromobility project. By using the combined know-how of 43 partners from different stakeholders groups, Green eMotion has already achieved good results on the following topics:

  • Improvement in standardization: highlighting the most urgent “new” needs and tackling themStandardisation is the key for an interoperable electromobility system: this will allow convenient driving with EVs throughout Europe, create new business cases and make coming investments future proof. Green eMotion is focused on the standardisation work on identifiers and interfaces for the electromobility ICT systems, to enable roaming and allow a smooth system communication independently from manufacturers to allow an open competition. Together with many other market players Green eMotion initiated the “eMI3” Group (40 participants covering Asia, Europe, America) to define industry standards for interfaces and User IDs for a smooth communication between all the different electromobility ICT systems (for more information see www.eMI3group.com).
  • Development of a marketplace as common innovative service platform: Europe-wide roaming and other services connecting the electromobility market playersThe Green eMotion marketplace as central B2B platform connects wide parts of Europe enabling access to the electromobility market for users and service providers. Users get easy access to charging infrastructure independently from the equipment operator. Service providers can offer their services to all market participants.

The marketplace information hub is operational since August 2012 and the integration of project partners using the enabled services is in progress. Successful tests between the first Green eMotion demo regions have taken place. The open ICT system architecture and the standardised interfaces and business objects enable all market participants to develop and offer the services in accordance with their own business models. If other marketplace operators follow the published IT architecture, offering of services on different systems is enabled leading to an enhanced competition.

  • Technical reports and policy recommendations: lessons learned in the practical implementation of electromobilityReports and recommendations were developed with the mass market for electromobility in mind. Recommendations/Guidelines are described about hurdles encountered by the project partners in the electromobility policy making process as well as about the factors which made electromobility projects successful. This covers financial and nonfinancial incentives; infrastructure and EV issues and also the political environment. Technical reports cover the area from infrastructure planning on different voltage levels to the performance of EVs in fleets.
  • Extensive amount of valuable electromobility data: use patterns, environmental impact (e.g. CO2), etc.Green eMotion runs an extensive data collection program in its 10 demo regions covering the monitoring of 600 electric cars and 1.800 charging points. 85% of the electric cars and 70% of charging points provide dynamic data sets today. This dynamical data is used by Green eMotion teams to generate further results in the near future. Other external European mobility projects are being included in the data collection and their data will be compared with Green eMotion results. Here are some results as an example: The mean distance ran between EV charges is 37km, however 75% of the users run a distance up to 51 km. The maximum distance ran between two charges has been 145km. The mean battery level when starting a charging process is 65%, which means that most of the EV drivers charge their vehicle without draining the battery. Up to now, GeM EV drivers have ran more than 65.000 km, saving more than 60 tons CO2(will be published soon).

3) What difficulties must face day after day Green eMotion?

Green eMotion is aiming for consensual solutions for electromobility in Europe. This is sometimes a big challenge. From the plug issue to different legal setups in the European countries we are faced with very political issues, since there are e.g. different parking regulations, energy market requirement or different legal setups influencing business models. So it is difficult to come up with common policies and recommendations valid for all of Europe. Another topic we encountered in the beginning of the Green eMotion project was the different usage of the same terminologies. So we set up in an early stage of our project a glossary, which is available on the Green eMotion Internet (www.greenemotion-project.eu). To get a consensual solution for the standards regarding electromobility ICT systems, Green eMotion has initiated with many other market players the “eMI3” Group (40 participants covering Asia, Europe, America) to define industry standards for interfaces and User IDs for a smooth communication between all the different electromobility ICT systems, as mentioned already above.

4) Next 21st November the Stakeholder Forum will take place at Fira de Barcelona.What is its purpose?

The Green eMotion Stakeholder Forum has been formed with the intention to disseminate the results and papers from the project as well as give external stakeholders the opportunity to connect and interact with the partners of the largest EU funded electromobility project. The most recent forum took place on the 24th & 25th of June 2013 in Brussels and had over 160 participants over the two days. It was held together with the FREVUE project as “European Electromobility Stakeholder Forum”. The audience came from a wide range of sectors including government, municipalities, utilities, OEMs, research institutes and associations. The vast majority of participants rated the meeting either excellent or very good.

The next forum meeting will be held in Barcelona on the 21st of November the day after EVS27 (international electric vehicle symposium and exhibition)

5) What do you feel about the future of electric vehicles?

We will see with the currently upcoming e-cars (e.g. Renault Zoe, Nissan Leaf+, BMW i3) the first wave towards an electromobility mass market. Somehow this is comparable to the mobile telephone market development, where the first products got sold for more than 3,000 $. With aiming at the target group of early adopters We can get a significant number of e-cars on the road in Europe.


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